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What are some tips to use influence and persuasion to get the work done?

Mostly both the terms “influence” and “persuasion” are used interchangeably and there is nothing wrong with it as there is not much difference between them. Nevertheless, influence is a wider term that also covers persuasion in it.

Both of them are essential skills that will help you professionally and personally. In this blog, we will discuss what is influence and persuasion, with examples to understand them better, and how to use influence and persuasion in leadership to get the work done.

What is Influence? What are examples of Influence in a workplace?

Influence is the ability to change others’ beliefs, attitudes, opinions, behaviours, or decisions with a long-term vision. It can come from many sources, including authority, expertise, charisma, and social proof, and it can be positive or negative. This involves the use of various tactics and strategies to influence the perceptions of individuals and groups and motivate them to act in a particular manner. It can be intentional or unintentional.

Here are some examples of influence in the workplace:

  • Leaders use their influential power to inspire and motivate their teams to achieve targets and greater success.
  • Providing assistance and resources to team members to help them get better performance.
  • A company culture uses cultural influence to shape employee behaviour and attitudes towards teamwork, innovation, or other values.

What is persuasion? What are examples of persuasion in a workplace?

In contrast, persuasion targets changing someone’s attitude, belief, or behaviour through reasoning, logic, or emotional appeals either by motivating or forcing without giving much time to decide. There are many ways to persuade, including verbal and nonverbal, direct and indirect, and it is widely used in advertising, sales, politics, and other contexts. It is always intentional. 

Here are some examples of persuasion in the workplace:

  • Persuading an investor to invest in the company by presenting compelling business plans and growth reports.
  • Employees convince a boss to buy some new technology or tools that will prove beneficial for the company.
  • Persuading a colleague to take part in some project with you by making them understand what benefit they can get by helping you.

What are some effective influencing techniques?

Here are some effective influencing techniques:

1. Build rapport: Get someone to listen to your ideas or suggestions by building a friendly, personal relationship. Things like humour, listening, and asking questions. The “mirroring” technique is a method for building rapport. Using this technique, you mimic someone’s body language, tone of voice, and language patterns to create a sense of familiarity. You should mirror subtly and naturally, without being too obvious or intentional.

For example, if you notice someone leaning forward and using lots of hand gestures, you might mirror that body language. By using similar words and phrases, you can mirror their tone of voice and language patterns.

It works because people feel more comfortable and connected with others who are similar to them. By mirroring their language and behaviour, you can build trust and rapport.

2. Frame persuasively: Your frame, metaphor, and language have a huge impact on how people interpret ideas. It makes messages compelling and attention-grabbing. “Metaphor” is a technique for framing persuasively. In this technique, metaphors are used to simplify and make complex ideas more relatable.

As an example, you might use the metaphor of a ticking time bomb to illustrate how urgent climate change is. With this framing, the issue becomes more emotional and attention-grabbing.

By using positive and inspiring language, metaphors can also be used to frame your message in a positive way. Instead of saying “We need to cut back on emissions to avoid catastrophe”, say “We can build a better, more sustainable future together”.

3. Set a good example: We can set an example through our own behaviours and actions. You can influence people’s thoughts, beliefs, and behaviours by modelling them. The “social proof” technique uses the “set a good example” approach to persuade. Using this technique, you show someone that others are already engaging in the behaviour or action you want them to adopt.

As an example, you might tell your friend that many of their neighbours and coworkers have already started recycling things and are using recycled materials and that it is becoming more popular as a way to protect the environment. When you show your friend that others are already doing it, you create social proof that encourages your friend to follow.

The technique works because people naturally conform to social norms. You are making the behaviour more socially acceptable and desirable by showing that others are already doing it.

4. Share decision-making power: Getting others involved in the decision-making process increases their commitment and motivation to support the final choice. Input and participation affect them. Using “collaborative problem-solving techniques”, you can share decision power to influence people. In this technique, you identify a problem or make a decision together with the other person.

For example, if you are trying to persuade your team to adopt a new strategy, you may hold a meeting where you ask for their input. Involve the team in the decision-making process by engaging in a collaborative problem-solving process.

It works because people are more likely to support decisions they feel they helped make. You create a sense of shared responsibility and accountability by involving them.

5. Build alliances: Establish alliances with influential people or groups to leverage their power and credibility. Your influence is amplified by association with others who naturally lead and persuade. “Win-win” or “mutual benefit” techniques are one way to influence alliances. In this technique, both parties identify shared interests or goals and work together to achieve them. Trust and rapport are also important factors in building alliances. By being open and transparent in your communication, listening and compromising, and following up on your promises, you can achieve this.

When building an alliance, for example, you might have a shared interest in reducing costs or increasing efficiency. Both companies can benefit from the partnership by working together to reach these goals.

This technique works because it creates mutual benefit and cooperation rather than conflict or competition. Together, both parties can achieve more than they could on their own.

What are some effective persuasion techniques?

Here are some common persuasion techniques:

1. Emotional appeals: An emotional appeal uses language and images to evoke feelings that motivate people to act. Things like fear, desire, and anxiety. One technique for persuasion using emotional appeal is the “personal story” technique. A personal story or experience evokes empathy, sympathy, or compassion in the listener.

For example, if you are trying to persuade someone to donate to a charity, you might tell them how it has helped you or someone you know. An emotionally impactful story will evoke a strong emotional response in the listener and motivate them to take action.

The reason this technique works is that emotions are more powerful than logic or reason. When people feel emotionally connected to a cause, they are more motivated to take action.

2. Social proof: Demonstrating that many others find a product, idea, or behaviour attractive. People tend to follow the crowd. You can show reviews, ratings, popularity, endorsements, etc. The ‘it’s working for others’ approach uses social proof to influence someone’s behaviour or decision. Whenever people are uncertain, they follow what others do base on social proof.

This approach uses statements such as “Many people have found success with this product/service/method” or “This approach has worked for others”. A persuader uses positive examples to demonstrate that the behaviour or decision they are advocating is safe, effective, and widely accepted.

Marketing and advertising companies use this technique to inspire others to buy their products by showing testimonials or case studies. Personal persuasion can also happen when someone says “I know many people who love this restaurant or activity”.

3. Authority: An authority is someone who establishes their own expertise or references authoritative experts and authorities who support a position or product. It is common for people to defer to authority. “Expert opinion” is a technique for persuasion using authority. To support your argument or proposal, you can cite the opinion or recommendation of an authority figure or expert in the field.

As an example, if you are trying to convince someone to buy a particular stock, you might say “Warren Buffet, one of the most successful investors of all time, recommends this stock”. An authoritative and well-known opinion lends credibility to your argument.

It is often used in advertising and marketing when celebrities or industry experts endorse products. Also useful for personal persuasions, like convincing your boss to implement a new strategy by presenting research and recommendations.

4. Reciprocation: This means doing someone a favour so they feel obligated to reciprocate in some way. It is human nature to repay favours and feel reciprocal altruism when we receive favours. The “door-in-the-face” technique uses reciprocity for persuasion. In this technique, a large request is made, followed by a smaller, more reasonable request. It creates a sense of indebtedness by asking for a larger favour that is likely to be declined.

Suppose you wanted to convince your friend to help you move, and you asked them to spend the weekend helping you. If they decline, ask them to help you move a few boxes on Saturday.

Making the larger request first causes the person to feel obliged or indebted and more likely to agree to the smaller request. They feel as if they are reciprocating your concession of making a smaller, more reasonable request.

5. Autonomy: This type of persuasive technique is called the ‘but you are free’ technique or BYAF technique because it allows the person making the request to give the other person a sense of freedom or autonomy.

As an example, in asking someone to help with a task, they might include “But of course, you are free to decline”. By doing this, the person feels that they have a choice and are not being forced or pressured into making a decision.

In studies, this technique has proven effective at increasing compliance with requests because it appeals to people’s sense of control.

End note

By using the above-mentioned techniques, you can increase your influence on people to say “yes” every time, and persuade people to get the work done. If you want to stay on the top of your game as a manager, supervisor, or team lead then, check out the website of Compliance Prime to learn about how to lead without authority.

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