Affirmative Fair Housing Marketing Plan: How to complete an AFHMP and meet outreach marketing requirements

Duration: 90 minutes Speaker: Celine M. Williams

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An Affirmative Fair Housing Marketing Plan (AFHMP) ensures that housing providers offer equal housing opportunities regardless of race, color, religion, sex, disability, familial status, or national origin. Understand how to complete all parts of your AFHMP and how to determine populations that are least likely to apply. Learn how to identify community contacts, how to keep proper documentation of outreach marketing, and much more! This course will help ensure fair housing compliance by providing important marketing requirements and tips to adequately track your marketing efforts. Also, get sample forms and other helpful resources needed to meet your affirmative marketing needs.

Why You Should Attend?

Ensure Fair Housing compliance by understanding Affirmative Fair Housing Marketing requirements. Save time and money by learning how to successfully create an Affirmative Fair Housing Marketing Plan and meet outreach requirements. This course will give you tips and tools needed to meet Fair Housing Marketing requirements!

Areas Covered

  • Who is required to submit an Affirmative Fair Housing Marketing Plan (AFHMP) to HUD.
  • How to prepare an AFHMP for your project.
  • How to determine populations that are least likely to apply.
  • Outreach marketing requirements and tips to maintain compliance.
  • Understanding how often your AFMHP has to be updated.
  • Tips to stay organized and adequately track marketing efforts.
  • Where to find sample HUD forms and other helpful resources to use for Affirmative Fair Housing Marketing.

Who Should Attend?

  • Property Managers.
  • Assistant Managers.
  • Leasing Agents.
  • Marketing Directors and anyone responsible for marketing housing.
  • Developers Owners.
  • Supervisors that develop, own and/or operate housing, including HTC, Bond, HTF, TCAP, Exchange, NSP, Section 811, or any other types of subsidized and unsubsidized projects funded or insured by FHA/HUD. 
Celine M. Williams

Celine is the President of Celine M. Williams Services, which provides consulting and training to owners and property managers in the multi-family industry. She is a successful leader in the rental housing industry with over 15 years of experience in conventional and affordable housing. She helps property owners operate their communities in order to maximize income, provide quality housing and maintain compliance with local, state, and federal requirements. She loves empowering teams to achieve goals by providing training to equip them with the tools needed to make each community the best place to call home. She has been responsible for numerous affordable housing projects throughout the state of Texas and specializes in HUD REAC inspections and Low Income Housing Tax Credit compliance. Celine has an MBA as well as her CAPS, HCCP and ARM certifications. She also has her HUD Real Estate Assessment Center’s UPCS training certificate and has prepared and performed pre-inspections for hundreds of UPCS and REAC inspections.

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Subjects: Fair Housing


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The instructor's ability to explain different findings and her ability to relate to them. Her knowledge and experience are game-changer and will help us keep a high score.



Gave samples and took their time to explain everything to the point



Gwen was fantastic and the material was very informative.

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The instructor was awesome! Very informative, Extremely knowledgeable

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Great speaker and very detailed information. I got a lot out of this webinar. Thank you.



Gwen is a very good teacher cause of all her years in the field.

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