The Millennial Workforce: How Smart Companies Engage Them, Motivate Them, Retain Them

“The future belongs to individuals and companies who embrace the entrepreneurial spirit, whether that is inside or outside a company. The fundamental question is what is going to have people get motivated and inspired to make their highest contribution? What is going to get them fired up to do what they came here to do?” From “The Rise of the Intrapreneur”, Fast Company.

As a company grows it naturally becomes more bureaucratic. For employees who are highly motivated, resourceful, and self-reliant –especially the millennial generation - a bureaucratic environment can be stifling. This can result in your key talent moving on to greener pastures.

To prevent this brain drain, companies are creating a culture that allow for the entrepreneurial and innovative spirit within their existing business operations. They are also developing managers with an awareness of the similarities and differences between generations and how the various age groups prefer to be engaged. Smart companies are now stepping up their game with their managers and team leaders on how to attract, motivate and retain the Millennial generation.

The focus of this webinar is to help companies create an entrepreneurial culture and to helps managers engage their millennial workers and tap into their innovative spirit.

Areas Covered

The Deloitte Millennial Survey released in January 2014 found that 70% of millennials see themselves working independently at some point rather than being employed within a traditional organizational structure. The study also pointed out that millennials will become 36% of the American workforce by next year and 46% by 2020.

It also found that the top reason why millennials leave their companies after two years is because of a lack of career opportunities. A big reason for that is that millennials want things companies aren’t currently giving them: autonomy, creativity meaning and making an impact.

The answer to solving this engagement and retention problem is intrapreneurship: a set of management practices that allow employees to work within a company in an entrepreneurial capacity focusing their energy and passion on creating new products and services; expanding your brand into different markets; or improving existing processes to be more customer friendly.

Therefore, if all managers, especially those who have or will have supervisory responsibilities, can better understand the millennials and how to engage them, they would then be better able to harness their talents and enthusiasm to help their company be more innovative and more competitive.

Learning Objectives

• Recognize the myths and realities of the millennial workforce
• Discover why millennials are great candidates for intrapreneurship
• Recognize the type of culture that encourages innovation and intrapreneurship
• Identify seven entrepreneurial traits employees needs to be a successful intrapreneurs
• Discover ways to cross the divide that often occur in a multi-generational workplace
• Review management techniques that will lead to better communication and results with millennials

Bonus Handouts

1. What Millennials Want From their Boss and Company
2. 25 Smart Engagement Strategies

Who Should Attend

EO’s, COO’s, VP of Human Resources, Chief Learning Officer, Directors, Project Managers, Operation Managers and Supervisors, Team Leaders, Human Resources Professionals. Business Development Professionals, Business development Managers and Supervisors, Marketing Professionals, Marketing Managers and Supervisors, Sales Managers, Sales Account Representatives, Accounting Managers and Supervisors, Accounting Professionals, Finance Managers and Supervisors, Virtual Teams, Technology Teams

Speaker(s)

Marcia Zidle

Marcia Zidle, the Smart Moves Coach, is a board-certified executive and career coach, business management consultant and keynote speaker, with over 25 years of management, business consulting and international experience in a variety of industries including health care, financial services, oil and gas, manufacturing, insurance, pharmaceuticals, hospitality, government and nonprofits. She has expertise in strategy and alignment; executive and team leadership development; social and emotional intelligence; employee engagement and innovation; career and organization change management; employee relations and talent management. Marcia has been selected one of LinkedIn Profinder’s top coaches for the past 7 years. Check out her 200 + LinkedIn articles she’s authored on Leadership, Management and Human Resources topics that have facilitated organizations to leverage their leadership and human capital assets generating greater effectiveness and profitability. Marcia’s claim to fame is as a world traveler having a multi-cultural spirit and perspective. She has lived as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie". She’s traveled to over 30 countries throughout Europe, Middle East, Far East, and the South Pacific.

CEUs

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Credits: 1.0

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Credits: 1.0

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