About The Event
The cost of losing residents has skyrocketed. Loss to vacancy, refurbishing/updating the apartment, lost time spent on maintenance/repairs, marketing expense, and staff time are costly. Resident retention and keeping high occupancy is a challenge, especially in these uncertain times.
In this class, we will discuss the cost of an apartment sitting vacant and techniques for getting your residents to renew. Marketing to existing residents reduces turnover and is more important than spending your resources to bring new residents to the door.
- Ideas for helping residents feel at home
- Renewal letters that work
- Maintaining loyalty through customer service
- Renewal letter samples, right and wrong!
- Why do some residents leave and others stay
- Understand the words “A bird in the hand is worth 2 in the bush”
- Live Q&A With Anne
- Certificate Of Participation
Who Should Attend
- Property Manager
- Customer Service Professionals
- Front Desk
- Entire Site Staff
- Regional managers
- Small owners
Industries: Construction & Housing, Affordable Housing
Anne Sadovsky has been in the apartment industry five decades and is a former V P of Marketing and Education for Lincoln Property Company. Her credentials include NAAEI Advanced Facilitator, CAM, and CAPS. She is a contributing writer for many publications, had earned a Texas Real Estate license and certified Speaking credentials from the National Speakers Association. She was named one of the top trainers in the industry by MultiHousing News and both the Brainstorming Conference and the Apartment Association of Greater Dallas have honored Anne with Legends Awards. Anne has chaired and served on many education committees for major conferences. She has coauthored several books and has flown over three million miles sharing her knowledge and wit, and her success story has been featured in many national magazines including Money, Texas Business and Ladies Home Journal. Anne is multifaceted, offers many topics, shares skills and tools that are life changing, common sense, high energy, fun but no nonsense. Anne lives in Dallas with her favorite husband, two funny Chiweinies and two very talkative parrots.
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