About The Event
This Webinar talks about how to keep good tenants. It explores the idea of attracting new residents. We will discuss in-depths many strategies to provide good customer service and maintain that critical balance of keeping our existing residents where they belong – at your property. Also, we will discuss numerous marketing strategies to attract new residents if need be.
What resonates most with residents at renewal time isn’t always what the staff is doing, but rather what they are neglecting to do. The speaker has been effectively using many of the tips presented for many years with great success. These are tested real-world examples that will help you maintain high occupancy with little turnover.
The cost of turnovers is very expensive. The rule of thumb is that it costs five times or more to replace the resident than to keep them. Nationwide turnover costs are at an all-time high. The turnover rate last year was 62% ($3,500 - $4,500 per move out). Applicant volume is down 5.2%.
Turnover is controllable. 40% of turnover is due to purchasing a new home or relocation. 60% site issues that are controllable to varying degrees. 12% raise issues of rent increase and perceived value. 48% don’t renew due to ineffective maintenance and customer service.
These numbers indicate something needs to be done, now. This seminar will help you change these numbers down and occupancy up. There are many strategies that can be used to offset the negativity, and that is what this webinar is all about.
- Understanding Leasing Processes
- Learning strategies to provide good customer service
- New Marketing strategies to attract new residents
- Understanding the processes involved in moving in and continuing on
- Lease Renewal Processes
- Minimizing negative experiences and keeping systems in place
- Identifying negative issues
- Keeping the occupancy above par
- How to keep the residence in good condition?
Who Will Benefit
- Compliance staff
- Housing Authorities
- Leasing agents
Industries: Construction & Housing, Affordable Housing
Paul has been involved in the real estate industry for the past 38 years. He has been involved in sales, construction, project management, appraisal, property management and property management consulting/training.
Through his consulting company, Property Management Solutions, he provides training and consulting services nationwide to owners, management companies, multi-housing associations, as well as state and federal agencies.
He specializes in fair housing issues and has developed fair housing and outreach programs for governmental agencies as well as conducting seminars which are presented to property management companies, apartment associations and the general public nationwide. Most recently, he has been a consultant to the State of South Dakota. In this assignment he has developed a fair housing awareness program that is one of the first of its kind in the nation. It involves a three pronged approach to fair housing awareness. This approach makes use of an ombudsman concept and has proven to be very effective in dealing with discrimination and landlord/tenant issues.
For over twenty years he was involved in appraisal of residential, multi-family, farm and commercial properties throughout the Midwest. Most recently, he was a consultant for affordable, multi-housing properties in 22 different states. This involved properties in HUD, Rural Development, HOME and Tax Credit programs.
He holds numerous professional property management designations and currently holds the prestigious RHM designation from the National Center for Housing Management.
Paul was previously Vice President of the South Dakota Multi-Housing Association, Vice Chairman of the Minnehaha County Housing and Redevelopment Commission, and Chairman of the Sioux Falls Property Appeals Board. In 2009, he received the Outstanding Educator of the Year award from the South Dakota Multi-Housing Association.
Paul just authored a book which was released in January of 2015. It is titled: “Fair Housing: What Everyone Should Know”. This is a comprehensive book about the fair housing written with a property manager’s perspective and with real world examples. It is a great resource for anyone.
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