Resident Retention

Duration: 60 minutes Speaker: Paul Flogstad

Available On-Demand


Individual Purchase Options
Available Ondemand. Watch anytime you want.
Download link will be emailed for single user access with handouts. Available in 3-5 business days, after Live Event. Never Expires.
Transcript (PDF)
PDF transcript of webinar with handouts will be emailed. Available in 7-10 business days, after Live Event. Never Expires.

This Webinar talks about how to keep good tenants. It explores the idea of attracting new residents. We will discuss in-depths many strategies to provide good customer service and maintain that critical balance of keeping our existing residents where they belong – at your property. Also, we will discuss numerous marketing strategies to attract new residents if need be.

What resonates most with residents at renewal time isn’t always what the staff is doing, but rather what they are neglecting to do. The speaker has been effectively using many of the tips presented for many years with great success. These are tested real-world examples that will help you maintain high occupancy with little turnover.

Areas Covered

The cost of turnovers is very expensive. The rule of thumb is that it costs five times or more to replace the resident than to keep them. Nationwide turnover costs are at an all-time high. The turnover rate last year was 62% ($3,500 - $4,500 per move out). Applicant volume is down 5.2%.

Turnover is controllable. 40% of turnover is due to purchasing a new home or relocation. 60% site issues that are controllable to varying degrees. 12% raise issues of rent increase and perceived value. 48% don’t renew due to ineffective maintenance and customer service.

These numbers indicate something needs to be done, now. This seminar will help you change these numbers down and occupancy up. There are many strategies that can be used to offset the negativity, and that is what this webinar is all about.

Learning Objectives

  • Understanding Leasing Processes
  • Learning strategies to provide good customer service
  • New Marketing strategies to attract new residents
  • Understanding the processes involved in moving in and continuing on
  • Lease Renewal Processes
  • Minimizing negative experiences and keeping systems in place
  • Identifying negative issues
  • Keeping the occupancy above par
  • How to keep the residence in good condition?

Who Will Benefit

  • Owners
  • Managers
  • Compliance staff
  • Housing Authorities
  • Leasing agents
Paul Flogstad

Paul has been involved in the real estate industry for the past 38 years. He has been involved in sales, construction, project management, appraisal, property management and property management consulting/training.

Through his consulting company, Property Management Solutions, he provides training and consulting services nationwide to owners, management companies, multi-housing associations, as well as state and federal agencies.

He specializes in fair housing issues and has developed fair housing and outreach programs for governmental agencies as well as conducting seminars which are presented to property management companies, apartment associations and the general public nationwide. Most recently, he has been a consultant to the State of South Dakota. In this assignment he has developed a fair housing awareness program that is one of the first of its kind in the nation. It involves a three pronged approach to fair housing awareness. This approach makes use of an ombudsman concept and has proven to be very effective in dealing with discrimination and landlord/tenant issues.

For over twenty years he was involved in appraisal of residential, multi-family, farm and commercial properties throughout the Midwest. Most recently, he was a consultant for affordable, multi-housing properties in 22 different states. This involved properties in HUD, Rural Development, HOME and Tax Credit programs.

He holds numerous professional property management designations and currently holds the prestigious RHM designation from the National Center for Housing Management.

Paul was previously Vice President of the South Dakota Multi-Housing Association, Vice Chairman of the Minnehaha County Housing and Redevelopment Commission, and Chairman of the Sioux Falls Property Appeals Board. In 2009, he received the Outstanding Educator of the Year award from the South Dakota Multi-Housing Association.

Paul just authored a book which was released in January of 2015. It is titled: “Fair Housing: What Everyone Should Know”. This is a comprehensive book about the fair housing written with a property manager’s perspective and with real world examples. It is a great resource for anyone.

Access Unlimited Webinars

Why You Should Subscribe?
Unlimited Live and On-Demand Courses

Watch all live or recorded webinars (up to 120 minutes long). Get instant access to a library of more than 500 high quality courses presented by best-in-class presenters.

CEUs: APA, CPE, SHRM and HRCI Credits

Fulfil your recertification requirements by earning CEUs from APA, CPE, SHRM and HRCI.

Free Access to Course Materials

Each program comes with Additional Course Materials, which you can download and read anytime.

Additional Discounts

Get flat 20% discount on Premium Product Category like, Long Hour Webinars.

Call Now At



What people are saying about us



The presenter is knowledgeable about the topic and makes the webinar interesting

Brittany Brown


The instructor was awesome! Very informative, Extremely knowledgeable

Angelique Luzader


I feel much more prepared to do my job. Thank you so much. Speaker provided Clear concise information, she was extremely knowledgeable.



I finally understand how the effective date of actions affects discrepancies.



Gwen is a very good teacher cause of all her years in the field.

Maria Glezos


I thought it was well organized, comprehensive and the speaker was an effective communicator.

Get Unlimited Webinars, Starting $699 only!
  • Unlimited Live and On-Demand Webinars (Up to 120 Minutes Long)
  • Unlimited Course Materials
  • 20% Discount on Long Hour Webinars
  • Certificate of Participation
Choose Membership

Similar Events
Event Calendar

Our Accreditation Partner