Truth AND Consequences: How to Make Certain Your Advertising and Marketing is Fair Housing Friendly!

Duration: 90 minutes

Speaker: Doug Chasick

Available On-Demand

PURCHASE OPTIONS

Individual Purchase Options
On-Demand Available On-Demand. Watch the webinar recording multiple times for 30 days.	$189
Recording Download link will be emailed for single user access with handouts. Available in 3-5 business days, after Live Event. Never Expires.	$219
Transcript (PDF) PDF transcript of webinar with handouts will be emailed. Available in 7-10 business days, after Live Event. Never Expires.	$179

Group Purchase Options
Recording With License to Share Download link will be emailed with a license to share within the organization. Available in 3-5 business days, after Live Event. Never Expires.	$799	Select

ABOUT THE EVENT

Although we usually think about fair housing compliance when talking about leasing, collections and evictions, fair housing compliance affects everything we do, every day, in every part of managing the customer – and future customer – experience. Remembering that fair housing compliance is a function of the impact, and not the intent, of our words and actions, it is critical to examine all advertising and marketing materials, programs, and campaigns to make certain that we do not unintentionally violate the fair housing act. Everything we do - inbound or outbound phone and email campaigns, social media, websites, virtual reality sites, print materials, outreach programs, resident referral scripts – and every vendor we employ must be in compliance. Join us for 90 fast-paced minutes of information and ideas you can implement today!

Areas Covered:

What Does HUD Say?
The “Reasonable Person” Rule
The “No No Words” list
The Essentials of Fair Housing Marketing
Creating Compliant Advertising and Marketing Campaigns
Fair Housing and Social Media
Accessible Websites

Learning Objectives:

Overview: How the Fair Housing Act impacts advertising and marketing
Review “The Reasonable Person Rule” and how to comply
Examine published HUD guidance about advertising and marketing
How to avoid the “No No Words” in your advertising and marketing materials
How to create, execute and manage compliance advertising and marketing campaigns

Who Should Attend:

Community Manager/Director
Multi-site Manager (Area, Regional)
Leasing and Marketing Directors
Training Professionals.

Handouts & Reference Material:

A PDF copy of the presentation will be available for download.

Speaker(s)

Doug Chasick

Doug Chasick, CPM®, CAPS, Adv. RAM, SLE, That Fair Housing Guy™, is the former President of the Fair Housing Institute, Inc. With more than 46 years of investment real estate experience, he began as the Resident Manager of a 524-unit apartment property and has been the President or CEO of five real estate companies, responsible for portfolios of over 28,000 apartments. Doug was awarded his CPM® in 1979 and was a member of the IREM National Faculty for eight years. A Senior Instructor member of the NAAEI Faculty, he leads the Advanced Facilitator Training course, is the co-author of “Outstanding Facilitation Techniques”, and a co-author of the joint IREM & NAAEI “Fair Housing and Beyond” course. He is a licensed Real Estate Broker in Florida, a licensed Expert Fair Housing Instructor in the Commonwealth of Virginia, and the recipient of the NAAEI Apartment Career & Education award.

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