The Complete Guide to Advertising, Marketing & Leasing Fair Housing Compliance for Multifamily Professionals

Are you an apartment professional striving to maximize occupancy while upholding the highest standards of ethical and legal practice?

Do you want to attract a diverse pool of qualified residents, streamline your leasing process, and confidently navigate the complexities of Fair Housing regulations?

In today's complex multifamily landscape, a single fair housing misstep can cost your property thousands in penalties, damage your reputation, and create significant legal exposure. As regulations continue to evolve and enforcement actions increase, staying compliant isn't just good practice-it's essential for minimizing the possibility of being named in a fair housing complaint or lawsuit.

Consider this:

• Fair housing complaints reached a 5-year high in 2024
• The average settlement for a fair housing violation is now exceeding $50,000
• Digital marketing practices have become a prime target for fair housing investigations
• Over 60% of violations occur during the advertising and leasing process

Don't leave your property vulnerable to these costly risks. Join us for this comprehensive webinar specifically designed for multifamily professionals who want to master the complexities of fair housing compliance for their entire advertising, marketing and leasing operations.

Imagine this: Your marketing materials resonate with a broad audience, attracting a diverse range of prospective residents. Your leasing team confidently interacts with every applicant, fostering trust and building a positive community reputation. You navigate advertising platforms with ease, knowing your campaigns are both effective and compliant. And most importantly, you rest assured that your property is a beacon of equal opportunity, minimizing risk and maximizing long-term success.

Sound good? Join us as we provide clear, actionable guidance on fair housing compliance across all aspects of your marketing and leasing operations-from digital advertising to resident screening, from social media content to leasing agent communication.

Areas Covered

Hour 1: The Current Fair Housing Landscape

• A comprehensive review of federal, state, and local fair housing laws affecting multifamily properties
• Recent legal developments that impact your daily operations
• Protected classes beyond the basics: understanding expanding protections
• The critical differences between steering, disparate impact, and disparate treatment
• Documentation systems that protect your property

Hour 2: Compliant Marketing & Advertising Strategies

• Creating advertising content that meets fair housing standards across all platforms
• Social media compliance: avoiding the most common violations
• Digital accessibility requirements for websites and virtual tours
• Best practices for images, language, and demographic targeting
• Documenting your marketing efforts to demonstrate compliance

Hour 3: Leasing Operations Excellence

• Standardizing the application process to ensure equal treatment
• Developing legally sound screening criteria and screening systems
• Handling reasonable accommodation and modification requests
• Managing wait lists and unit availability in a compliant manner
• Consistent pricing strategies that withstand fair housing scrutiny
• Handling tester visits and fair housing complaints
• Conducting internal audits to identify and correct vulnerabilities

Learning Objectives

Speaker(s)

Doug Chasick

Doug Chasick, CPM®, CAPS, Adv. RAM, SLE, That Fair Housing Guy™, is the former President of the Fair Housing Institute, Inc. With more than 46 years of investment real estate experience, he began as the Resident Manager of a 524-unit apartment property and has been the President or CEO of five real estate companies, responsible for portfolios of over 28,000 apartments. Doug was awarded his CPM® in 1979 and was a member of the IREM National Faculty for eight years. A Senior Instructor member of the NAAEI Faculty, he leads the Advanced Facilitator Training course, is the co-author of “Outstanding Facilitation Techniques”, and a co-author of the joint IREM & NAAEI “Fair Housing and Beyond” course. He is a licensed Real Estate Broker in Florida, a licensed Expert Fair Housing Instructor in the Commonwealth of Virginia, and the recipient of the NAAEI Apartment Career & Education award.

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