{"id":3684,"date":"2023-04-02T22:23:00","date_gmt":"2023-04-02T16:53:00","guid":{"rendered":"https:\/\/www.complianceprime.com\/blog\/?p=3684"},"modified":"2024-05-27T15:14:59","modified_gmt":"2024-05-27T09:44:59","slug":"what-is-discriminatory-advertising","status":"publish","type":"post","link":"https:\/\/www.complianceprime.com\/blog\/2023\/04\/02\/what-is-discriminatory-advertising\/","title":{"rendered":"What is Discriminatory Advertising?"},"content":{"rendered":"\n<p>When a real estate agent, property manager, or landlord gives an advertisement for the rent or sale of a property that is discriminatory in nature and targets specific groups of people based on their race, ethnicity, religion, gender, or other protected characteristics, and discourages them from applying to buy or rent the property, then this type of advertisement is called discriminatory advertising.<\/p>\n\n\n\n<p>Discriminatory advertisements are created with the intention of excluding or discouraging certain types of individuals from buying, renting, or even viewing a property based on the protected characteristics mentioned in the Fair Housing Act. The purpose behind these advertisements is to dissuade people from considering the property for purchase or rent.<\/p>\n\n\n\n<p>Discriminatory advertisements are illegal and represent a direct violation of fair housing laws and guidelines. Individuals who release such advertisements can face punishment under the Fair Housing Act, enacted by the <a href=\"https:\/\/www.hud.gov\/\" target=\"_blank\" rel=\"noopener\">U.S. Department of Housing and Urban Development<\/a>.<\/p>\n\n\n\n<p><strong>Here are some examples of discriminatory advertisements for housing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only Christians are welcome to rent this property.<\/li>\n\n\n\n<li>No Hispanics\/Latinos\/Mexicans\/Blacks\/Asians\/Indians allowed to rent this property<\/li>\n\n\n\n<li>We welcome all potential renters, except those who hold H1B1 visas.<\/li>\n\n\n\n<li>No pets are allowed, except for service animals.<\/li>\n\n\n\n<li>We welcome all potential renters or buyers who are United States citizens.<\/li>\n<\/ul>\n\n\n\n<p>Engaging in discriminatory advertising not only violates the law but also damages the reputation of the landlord, real estate agent, or property manager responsible for such practices. Discriminatory advertisements are a violation of the Fair Housing Act, and those responsible for them may face legal and financial penalties, as well as the termination of government subsidies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"color:#0E1851;margin-top:20px;font-size:28px;font-weight:bold;\">Related Webinars<\/div><div style=\"width:100%;height:auto;overflow:hidden;overflow-x:auto;margin:20px 0;\"><div style=\"width:calc(3 * 260px);\"><div style=\"width:250px;height:350px;background-color:#D2E0FF;background:url(https:\/\/www.complianceprime.com\/assets\/images\/wdt-back.png);background-repeat:no-repeat;background-size:cover;border-radius:10px;margin-right:10px;float:left;text-align:center;padding:25px 10px 0 10px;cursor:pointer;\" onclick=\"location.href='https:\/\/www.complianceprime.com\/details\/1809\/fair-housing-guidance?utm_source=cp_blog'\"><img decoding=\"async\" style=\"width:135px;height:135px;border-radius:50%;border:2px solid #2B58B5;padding:3px;\" src=\"https:\/\/www.complianceprime.com\/image.php?src=https:\/\/www.complianceprime.com\/uploads\/img_upload\/1707319698_f5a2d403ae4a8919f7d1.jpg&w=200&h=200&zc=1&s=1\" alt=\"Speaker\"><div style=\"color:#0E1851;margin-top:5px;font-size:18px;font-weight:bold;line-height:22px;max-height:65px;overflow:hidden;\">Fair Housing Without Guidance: How to Make Legally Defensible Decisions After HUD FR-6571-N-01<\/div><div style=\"clear:both;\"><\/div><div style=\"margin:10px auto 0 auto;display:inline-block;\"><div style=\"width:20px;float:left;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" id=\"IconChangeColor\" height=\"16\" width=\"16\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\" id=\"mainIconPathAttribute\" stroke-width=\"1\" stroke=\"#ff0000\" filter=\"url(#shadow)\" fill=\"#FB0351\"><\/path><filter id=\"shadow\"><feDropShadow id=\"shadowValue\" stdDeviation=\".5\" dx=\"0\" dy=\"0\" flood-color=\"black\"><\/feDropShadow><\/filter><filter id=\"shadow\"><feDropShadow id=\"shadowValue\" stdDeviation=\".5\" dx=\"0\" dy=\"0\" flood-color=\"black\"><\/feDropShadow><\/filter><\/svg><\/div><div style=\"float:left;margin-left:5px;font-size:12px;font-weight:bold;color:#FB0351;\">May 13th 2026 @ 01:00 PM ET<\/div><div style=\"clear:both;\"><\/div><\/div><div style=\"font-size:12px;color:#2B58B5;margin-top:-10px;\"><strong>Speaker: <\/strong>Doug Chasick<\/div><div style=\"width:120px;text-transform:uppercase;font-size:12px;color:#FB0351;border:2px solid #FB0351;border-radius:30px;padding:1px 5px;margin:10px auto;\">Learn More<\/div><\/div><div style=\"width:250px;height:350px;background-color:#D2E0FF;background:url(https:\/\/www.complianceprime.com\/assets\/images\/wdt-back.png);background-repeat:no-repeat;background-size:cover;border-radius:10px;margin-right:10px;float:left;text-align:center;padding:25px 10px 0 10px;cursor:pointer;\" onclick=\"location.href='https:\/\/www.complianceprime.com\/details\/1797\/implementing-vawa-2026?utm_source=cp_blog'\"><img decoding=\"async\" style=\"width:135px;height:135px;border-radius:50%;border:2px solid #2B58B5;padding:3px;\" src=\"https:\/\/www.complianceprime.com\/image.php?src=https:\/\/www.complianceprime.com\/uploads\/img_upload\/1730478027_848f6772f5d6bdceb000.jpeg&w=200&h=200&zc=1&s=1\" alt=\"Speaker\"><div style=\"color:#0E1851;margin-top:5px;font-size:18px;font-weight:bold;line-height:22px;max-height:65px;overflow:hidden;\">Implementing VAWA on Site (2026 Updates & New HUD Forms)<\/div><div style=\"clear:both;\"><\/div><div style=\"margin:10px auto 0 auto;display:inline-block;\"><div style=\"width:20px;float:left;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" id=\"IconChangeColor\" height=\"16\" width=\"16\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\" id=\"mainIconPathAttribute\" stroke-width=\"1\" stroke=\"#ff0000\" filter=\"url(#shadow)\" fill=\"#FB0351\"><\/path><filter id=\"shadow\"><feDropShadow id=\"shadowValue\" stdDeviation=\".5\" dx=\"0\" dy=\"0\" flood-color=\"black\"><\/feDropShadow><\/filter><filter id=\"shadow\"><feDropShadow id=\"shadowValue\" stdDeviation=\".5\" dx=\"0\" dy=\"0\" flood-color=\"black\"><\/feDropShadow><\/filter><\/svg><\/div><div style=\"float:left;margin-left:5px;font-size:12px;font-weight:bold;color:#FB0351;\">May 27th 2026 @ 12:00 PM ET<\/div><div style=\"clear:both;\"><\/div><\/div><div style=\"font-size:12px;color:#2B58B5;margin-top:-10px;\"><strong>Speaker: <\/strong>Gwen Volk<\/div><div style=\"width:120px;text-transform:uppercase;font-size:12px;color:#FB0351;border:2px solid #FB0351;border-radius:30px;padding:1px 5px;margin:10px auto;\">Learn More<\/div><\/div><div style=\"width:250px;height:350px;background-color:#D2E0FF;background:url(https:\/\/www.complianceprime.com\/assets\/images\/wdt-back.png);background-repeat:no-repeat;background-size:cover;border-radius:10px;margin-right:10px;float:left;text-align:center;padding:25px 10px 0 10px;cursor:pointer;\" onclick=\"location.href='https:\/\/www.complianceprime.com\/details\/1814\/fair-housing-maintenance?utm_source=cp_blog'\"><img decoding=\"async\" style=\"width:135px;height:135px;border-radius:50%;border:2px solid #2B58B5;padding:3px;\" src=\"https:\/\/www.complianceprime.com\/image.php?src=https:\/\/www.complianceprime.com\/uploads\/img_upload\/1707319698_f5a2d403ae4a8919f7d1.jpg&w=200&h=200&zc=1&s=1\" alt=\"Speaker\"><div style=\"color:#0E1851;margin-top:5px;font-size:18px;font-weight:bold;line-height:22px;max-height:65px;overflow:hidden;\">One Mistake Away: Fair Housing Violations Your Maintenance Team Is Making Right Now<\/div><div style=\"clear:both;\"><\/div><div style=\"margin:10px auto 0 auto;display:inline-block;\"><div style=\"width:20px;float:left;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" id=\"IconChangeColor\" height=\"16\" width=\"16\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\" id=\"mainIconPathAttribute\" stroke-width=\"1\" stroke=\"#ff0000\" filter=\"url(#shadow)\" fill=\"#FB0351\"><\/path><filter id=\"shadow\"><feDropShadow id=\"shadowValue\" stdDeviation=\".5\" dx=\"0\" dy=\"0\" flood-color=\"black\"><\/feDropShadow><\/filter><filter id=\"shadow\"><feDropShadow id=\"shadowValue\" stdDeviation=\".5\" dx=\"0\" dy=\"0\" flood-color=\"black\"><\/feDropShadow><\/filter><\/svg><\/div><div style=\"float:left;margin-left:5px;font-size:12px;font-weight:bold;color:#FB0351;\">May 28th 2026 @ 01:00 PM ET<\/div><div style=\"clear:both;\"><\/div><\/div><div style=\"font-size:12px;color:#2B58B5;margin-top:-10px;\"><strong>Speaker: <\/strong>Doug Chasick<\/div><div style=\"width:120px;text-transform:uppercase;font-size:12px;color:#FB0351;border:2px solid #FB0351;border-radius:30px;padding:1px 5px;margin:10px auto;\">Learn More<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>The Fair Housing Act requires that all advertisements related to the sale or rental of housing be free from any type of discrimination. Whether the discrimination in the advertisement was intentional or unintentional, it is considered illegal under the law. Therefore, it is essential to review all advertising and marketing materials to ensure compliance with the Fair Housing guidelines and prevent any violations of the law to avoid any negative consequences for you or your property.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>Advertising that discriminates is not only illegal but also unethical, making it wrong from every perspective. By providing <a href=\"https:\/\/www.equalhousing.org\/fair-housing-topics\/discriminatory-advertising\/#:~:text=The%20Fair%20Housing%20Act%20stipulates,familial%20status%20or%20national%20origin.\" target=\"_blank\" rel=\"noopener\">discriminatory advertisements<\/a> for your property, you run the risk of facing serious consequences. Therefore, it is crucial to meticulously review any advertisement to ensure that it does not discriminate against anyone, whether directly or indirectly. The law considers any discriminatory advertising, intentional or unintentional, as illegal, and it is our responsibility to <a href=\"https:\/\/www.complianceprime.com\/details\/1175\/fair-housing-trends\">follow Fair Housing guidelines<\/a> and avoid adding anything that could be deemed discriminatory.&nbsp;<\/p>\n\n\n\n<p>Compliance with Fair Housing guidelines plays an essential role in fostering a more inclusive and prosperous society.<\/p>\n\n\n\n<p>For those looking to deepen their understanding and stay updated on the latest trends, don\u2019t miss out on our series of engaging <strong><a href=\"https:\/\/www.complianceprime.com\/industry\/187\/construction-housing\">housing webinars<\/a><\/strong> designed to educate and inspire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a real estate agent, property manager, or landlord gives an advertisement for the rent or sale of a property that is discriminatory in nature and targets specific groups of&hellip;<\/p>\n","protected":false},"author":4,"featured_media":3686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-3684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-housing"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/posts\/3684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/comments?post=3684"}],"version-history":[{"count":7,"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/posts\/3684\/revisions"}],"predecessor-version":[{"id":5517,"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/posts\/3684\/revisions\/5517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/media\/3686"}],"wp:attachment":[{"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/media?parent=3684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/categories?post=3684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.complianceprime.com\/blog\/wp-json\/wp\/v2\/tags?post=3684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}